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Lash Adhesive Marketing: Understanding the Claims

— louise johnson
Tagged: bad marketing bad marketing tactics Formaldehyde-Free hypoallergenic lash adhesives lash glue allergies latex free oil resistant safe lash glue safer lash adhesive water resistant works at any humidity

Formaldehyde-free, hypoallergenic, oil-resistant, huge humidity ranges… but what do these lash adhesive claims actually mean? We break down the marketing so lash artists can make informed choices.